The big agricultural firms are in part playing defense. Grain traders supply the world’s livestock farms with animal feed - a business that would suffer if fake meat sales rise at the expense of real meat.
In retaliation for some of the U.S. tariffs, China cut off imports of U.S. agricultural products like soybeans and corn. That's led to agribusiness companies like Deere & Co. to announce it's cutting production by 20%.